Nice system it is, the bonus card of Albert Heijn, but this system is not only valuable for you to collect points as a customer but it is also a spy-system! Albert Heijn gets more information about you with this system than you might think because Albert Heijn uses so-called data mining. This means that they want to discover patterns in the data provided by your bonus card. They can keep an eye on what you are buying and when you are buying it, because in this way Albert Heijn can establish a purchasing behaviour of each customer. In addition, the cameras in the store are indeed for safety but not only for that! Albert Heijn keeps an eye on which route you take when you are in the store, and with this data Albert Heijn can detect a buyers-pattern of each customer. In this way, products which are often purchased together are also put together in the store on the shelves. It sounds so weird that you are going to do shopping and somebody keeps an eye on you and sees everything you are doing. So watch out for Albert Heijn because they know more about you than you might think!Friday, 25 February 2011
You are being watched while you are shopping!
Nice system it is, the bonus card of Albert Heijn, but this system is not only valuable for you to collect points as a customer but it is also a spy-system! Albert Heijn gets more information about you with this system than you might think because Albert Heijn uses so-called data mining. This means that they want to discover patterns in the data provided by your bonus card. They can keep an eye on what you are buying and when you are buying it, because in this way Albert Heijn can establish a purchasing behaviour of each customer. In addition, the cameras in the store are indeed for safety but not only for that! Albert Heijn keeps an eye on which route you take when you are in the store, and with this data Albert Heijn can detect a buyers-pattern of each customer. In this way, products which are often purchased together are also put together in the store on the shelves. It sounds so weird that you are going to do shopping and somebody keeps an eye on you and sees everything you are doing. So watch out for Albert Heijn because they know more about you than you might think!
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Hee Renate,
ReplyDeleteConsumentengedrag blijft een interessant onderwerp. Ik heb nooit geweten dat de AH al mijn aankopen bijhield! Maar wel slim inderdaad. Geïnteresseerd in nog meer consumentengedrag? Neem een kijkje op mijn blog waarbij ik specifiek inga op het consumentengedrag bij kinderen.
http://anoukzelen.blogspot.com
Succes met het schrijven van je volgende blog!
Mvg,
Anouk
Haa! Van de bonuskaart was het eigenlijk wel bekend dat je al je aankopen kan zien. Ten misnte als je de AH "appie" aplicatie voor je mobiel download en je bonus kaart nummer invoert, dan zie je namelijk al je boodschappen.
ReplyDeleteGroetjes,
Cate