How can it be that that the Dutch are so far behind with other countries on so many things? Hyves, we thought, was the next big thing and Facebook was not really interesting. It was more than enough to interact with your close friends or their friends through the use of Social Media. But now, while we were sitting here doing close to nothing for a few years, numbers tell us that suddenly we are all registering with Facebook. Facebook gives us the opportunity to be in touch with the world, instead of only our native country. In the past half year only, one million Dutch people have made a new Facebook account and by the looks of it, this rise will not give out yet!
But now; Twitter. While we are speaking, there are an estimated 200 million active Twitter accounts and of those only 191 thousand originate from the Netherlands. I hear you thinking; that is a small amount! But it is true! It gets even worse. We have 191 thousand accounts and only 9550 of them are owned by companies or other organizations. Yes you just read it in the right way; NINETHOUSANDFIVEHUNDREDANDFIFTY of the 884 thousand companies and organizations in our country use Twitter. All we do is cling to our safe little world. Please, do not ask us to be innovative on the area of Social Media. But I ask you, my dear fellow Dutchmen and women, do not behave so conservatively! When Social Media is used in the right way, it has a lot of opportunities. In the following little movie you can see 10 reasons why Social Media is not a choice but an absolute NECESSITY!
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