You are being watched while you are shopping!

Nice system it is, the bonus card of Albert Heijn, but this system is not only valuable for you to collect points as a customer but it is also a spy-system! Albert Heijn gets more information about you with this system than you might think because Albert Heijn uses so-called data mining. This means that they want to discover patterns in the data provided by your bonus card. They can keep an eye on what you are buying and when you are buying it, because in this way Albert Heijn can establish a purchasing behaviour of each customer. In addition, the cameras in the store are indeed for safety but not only for that! Albert Heijn keeps an eye on which route you take when you are in the store, and with this data Albert Heijn can detect a buyers-pattern of each customer. In this way, products which are often purchased together are also put together in the store on the shelves. It sounds so weird that you are going to do shopping and somebody keeps an eye on you and sees everything you are doing. So watch out for Albert Heijn because they know more about you than you might think!

Be careful with what you tweet! It’s not smart to share everything!

Apparently, it is still difficult for many people to not use Twitter for writing about stupid things. That’s hard if you want to be as fun and interesting as possible on Twitter. Jose Enrique of Newcastle United could not keep his mouth and let people on Twitter know that he would not play against rival opponent Tottenham Hotspur. Not a smart move by Mr. Jose because the coach wanted to keep the news from the public for as long as possible. Thanks to this smart action, each Newcastle player got a free Twitter course: “what can I do and say on Twitter”.

In the Netherlands there were also a few things with Twitter which did not make people happy. Following the Tweet of a senior police officer from the southwest of Drenthe (in the Netherlands) which stated some negative things about the PVV (political party), this time the head of another police force in the Netherlands crossed the line. He could not restrain himself to be out negative about the PVV on Twitter. That was the drop that spilled the bucket and all police officers now get a free course: “what I can and cannot say on Twitter”. Maybe they can ask for the signatures of the Newcastle squad.

But if that wasn’t even bad enough, there is a Dutch teenager who was apparently looking for some attention on the Internet. She thought it was fun to Twitter about committing a bombing at her high school. She thought she would be so funny. But afterwards, she was arrested and interrogated by the police. It’s a lesson to learn for her because she is also temporary suspended from school. Now she has plenty of time to think about what is funny and what is not…. 

One positive thing though, is that a new industry is born thanks to these people: courses in Twittering!


Telegraaf - Newcastle

Telegraaf - Police 

Telegraaf - Student 
 

How many communication can there be?

Persistence pays, or maybe not?   

 
Egypt, 2011. Following the announcements on Facebook, by human right activists and other people who stand for a democratic Egypt, many people in the streets of Cairo began protesting against President Mubarak. Fierce battles against and between civilians arise, but also journalists are harassed. The Egyptians demand that Mubarak must step down immediately. But Mubarak thinks that he is running the country in a great way and says he will resign in September 2011 and not earlier. Of course this promise is not enough for the Egyptians, so they continue the protest. Millions of people are in the streets of Cairo to express their dissatisfaction towards the president. Mubarak uses propaganda against the Egyptians by stating that the Journalists and Western Countries are at the core of the rebellion (he really does not get it). The civilians protest even more and they do not believe the allegations from their President. Finally, it is February 10, and it seems that Mubarak intents to step down. Mubarak speaks live from his Royal Palace to the Egyptians, who are following him at the Tahir square. Many of them are excited because they feel that their demands will be met.  The protest of millions of people has had its effect and the president understands; he is finally in line with the population. He has to go; he knows that he is hated. Great news for the Egyptians! At 9:50 p.m. Dutch time, it is time, there he is. He looks sad and all the Egyptians think that this is the end of Mubarak as the President of Egypt. He starts his speech by talking about the casualties and that those who committed those crimes will suffer and pay for it. However this is something what no one wants to hear. The Egyptians want to hear only one thing after all those days in which they have expressed their displeasure with the President. And that is the following: “I will step down with immediate effect”. Mubarak continues his speech with a sad face which bodes well for the Egyptians but not for him (it seems that he does have the right communication skills). But again, his speech takes a turn; he says that he wants to change the constitution, and his functions will be taken over by the equally hated Suleiman. So, he still not realizes what the civilians want. The temper on the Tahir square turns; Egyptians are holding their shoes in the air to express their displeasure. Mubarak tries to calm the people and preserve his function as a President .Protests, battles, and casualties have occurred, but the most hated President of the moment has not understood the people and will continue as a President… So they lived happily ever after with a President who has learned nothing in the past 3 weeks.

Actually, this was the story; until February 11. You wouldn’t believe it, but at 5.00 p.m. Dutch time the breaking news aired; Mubarak has seen the light! He will officially step down. Hurray for the Egyptians! Persistence pays off! Not in the case of Mubarak by the way, he has left the country!

Regarding my previous post, a new development has occured

Breaking news from "The Telegraaf":  Dutch youth, EU leader on Social Websites. 

Telegraaf says that our youth is leading the in EU on Social Websites such as Facebook. Yeah right, their information is based on Digital Agenda. But Digital Agenda never mentioned Facebook. Great news topic Telegraaf! And yes, Hyves is still the most succesfull social website in the Netherlands, but for how long?

And how long will it take before other countries to take over our leading role?  In my last post I mentioned that more and more people in the Netherlands are switching from Hyves to Facebook. The percentage of youth that is active on Social Media sites will therefore remain more or less equal. However this trend is accelerating and Hyves will lose a lot of its members. This will cause Hyvesmembers which are still active, to become bored because so many have already switched to Facebook. These people have to make the switch to Facebook or other Social Media, otherwise they will not use any Social Media again. The Netherlands will then of course, lose its leading role.

Article of "The Telegraaf"

Article "Digital Agenda"

We Dutch people still live in the Stone Age when it comes to Social Media

How can it be that that the Dutch are so far behind with other countries on so many things? Hyves, we thought, was the next big thing and Facebook was not really interesting. It was more than enough to interact with your close friends or their friends through the use of Social Media. But now, while we were sitting here doing close to nothing for a few years, numbers tell us that suddenly we are all registering with Facebook. Facebook gives us the opportunity to be in touch with the world, instead of only our native country. In the past half year only, one million Dutch people have made a new Facebook account and by the looks of it, this rise will not give out yet!

But now; Twitter. While we are speaking, there are an estimated 200 million active Twitter accounts and of those only 191 thousand originate from the Netherlands. I hear you thinking; that is a small amount! But it is true! It gets even worse. We have 191 thousand accounts and only 9550 of them are owned by companies or other organizations. Yes you just read it in the right way; NINETHOUSANDFIVEHUNDREDANDFIFTY of the 884 thousand companies and organizations in our country use Twitter. All we do is cling to our safe little world. Please, do not ask us to be innovative on the area of Social Media. But I ask you, my dear fellow Dutchmen and women, do not behave so conservatively! When Social Media is used in the right way, it has a lot of opportunities. In the following little movie you can see 10 reasons why Social Media is not a choice but an absolute NECESSITY! 

Sources: 

Twirus

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